Brand · for approval
Zend logo set
The Trnznd Enso in solid Teal #00D4AA, with the lowercase zend wordmark and the descriptor “Global Stability, by Trnznd”. It follows the same pattern as the Trnzit lock-up, so the group’s marks sit together.
How it was built. The Enso and the letters “z”, “n” and “d” are traced from the Trnznd master logo (the n–d overlap is kept for the trnznd logo only). The “e” is new: a round bowl with the same outer size and stroke weights as the “d”, a crossbar the weight of the “z” bars, and an open lower terminal. A designer should check the “e” and its spacing against the master artwork before final release.
Header lock-up
by Trnznd
Horizontal
zend-horizontal-light.svg · Midnight wordmark
zend-horizontal-dark.svg · White wordmark
Stacked
zend-stacked-light.svg
zend-stacked-dark.svg
Symbol and wordmark
zend-symbol.svg · favicons, app icons, below 80px
favicon.svg · Teal Enso on Midnight
zend-wordmark-light.svg / -dark.svg · inline use
Parent brand: Trnznd
The Trnznd master logo, as supplied. It appears wherever the parent company is named: the group sections on the home and About pages, and the footer.
trnznd-logo-light.webp · as supplied, for light backgrounds
trnznd-logo-dark.webp · wordmark in white, for dark backgrounds
Usage
- Clear space: on all sides, at least the wordmark’s x-height (the height of the “n”).
- Minimum size: 80px wide on screen. Below that, use the Enso symbol on its own.
- Colour: the Zend Enso is always solid Teal #00D4AA. The wordmark is Midnight on light backgrounds and white on dark. The Trnznd parent logo keeps its gradient Enso.
- Don’t stretch, rotate, recolour, outline, add shadows or effects, place on busy backgrounds, or set the wordmark in a font.
Across the group: Trnznd uses the gradient Enso, Zend solid Teal, and Trnzit solid Electric Blue.